Iris Baechtold - Personal Stylist & Wardrobe Coach

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THE POWER OF A CLEAR STYLE VISION: 5 REASONS WHY YOU NEED ONE

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"A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power." - Brian Tracy

As a personal stylist, I am often asked about the importance of having a signature style — a clear style vision of some sort. Many people believe that style is all about wearing what looks good, but it's much more than that. A style vision is a crucial component of creating a wardrobe that truly represents who you are and how you want to present yourself to the world.

A style vision is a clear understanding of your personal style goals, the image you want to convey, and the message you want to send through your clothing choices. It is a reflection of your unique personality, interests, and values, and it helps guide your choices when it comes to shopping, dressing, and curating your wardrobe.

Actually, one thing I always have the women I work with do is set an extraordinary goal for themselves that they want to reach while we're working together. This goal doesn’t necessarily have to be style-related —it could be anything like landing a promotion, quitting their 9 to 5 job, or finally finding love. Reaching an extraordinary goal requires audacity and boldness, and it has the power to be potentially life-changing. However, in order to achieve such a goal, it is crucial to first visualize what it will look like and then create a detailed plan for bringing it to fruition. And that’s why we always start by creating a style vision.

So how does it work? Why is a style vision crucial to achieving your dreams? It’s simple, let me explain.

1. A style vision helps you stay true to yourself.

One of the most significant benefits of having a clear style vision is that it helps you stay true to yourself. When you have a style vision, you have a clear idea of what you want your style to represent and how you want to communicate to the world. You know what works for you and what doesn't. This means that you're less likely to get swayed by the latest trends on social media. Instead, you can focus on developing a style that is uniquely you.

But more importantly, being true to yourself will also generate an aura of authenticity, that will make you more relatable and approachable. That being said, building true and authentic connections is what will prove tremendously helpful in creating success in any area of your life, because you will actually end up attracting the right people.

2. A style vision helps you make informed purchases.

Have you ever bought an item of clothing, only to realize later that it doesn't fit with your personal style or wardrobe? This is where having a style vision comes in, as it can help you make informed purchases. When you have a clear vision, you know exactly what you're looking for. You know what colors, fabrics, and styles work for you. This means that you can make purchases that align with your vision and avoid buying items that don't fit with your personal style.

3. A style vision saves you time and energy and helps you focus on things that truly matter.

When you have a style vision, you'll spend less time and energy deciding what to wear each day. Your style vision will guide you in curating a wardrobe that works for your lifestyle, so you'll always have clothing options that you feel comfortable and confident in.

If you're trying to figure out your style goals, dreams, or direction, a style vision board can be a really helpful tool. It's an inexpensive way to gather information, set affirmations, and conceptualize where you are heading, so you can laser-focus your time and energy.

4. A style vision requires believing in your power.

Developing a style vision requires believing in your power. To have a clear vision, you have to trust yourself. You have to believe that you know what works for you and what doesn't. This requires confidence and self-assurance, which can be incredibly empowering.

5. A style vision helps you develop your personal brand.

Your personal style is a reflection of who you are and what you stand for, and having a clear style vision can help you develop your personal brand. Whether you're building your career or simply want to make a positive impression on those around you, your style can play a significant role in how you are perceived.

A vision is like a map that shows you how to reach your dreams. When you see it clearly, you start to believe it, and then you can make it happen. By visualizing your extraordinary goal with intention and clarity, you'll be able to design a life that's tailored to your exact needs and desires. If you are serious about achieving amazing success and living your dreams, you should consider creating a style vision board for yourself. It is free, yet it is effective in helping you to reach your goals.